Wellingtons Net Worth 2024 Update & Their Shark Tank Pitch! (2024)

Shark Tank Wellingtons, a frozen beef food brand founded by Anastasia and Arya Alexander, entered Shark Tank USA in 2023 on Season 15. The founders were seeking $200,000 for 10% equity for their business. But unfortunately they couldn’t secure a deal with the Sharks. In this article, we will explore Wellingtons’s net worth in 2024, its Shark Tank pitch summary and more.

Wellingtons Net Worth

As of March 2024,Wellingtons’s net worth is $1 million, and its annual revenue was $600K in 2023.

Wellingtons Net Worth Timeline

Shark Tank Wellingtons Update from Season 13

Anastasia and Arya entered the Shark Tank seeking $200,000 for a 10% stake, valuing their company at $2 million. The sharks tried the products and unanimously praised their quality.
The Classic Welly costs $35 to buy and has a production cost of $9.41. They sell directly through their website and also use Goldbelly service as delivery partners.

A 4-pack of the Classic Welly is priced at $169 on Goldbelly, which includes shipping. However, if purchased directly from the company website, it costs $140. In 2023, before appearing on Shark Tank, they generated $313,000 in sales but suffered a loss of $260,000.

Kevin O’Leary decided not to invest, stating that the company’s current business model wouldn’t lead to profitability. He mentioned that he was also a competitor in a similar market, So he cannot invest. Guest shark Michael Rubin believed it was too early for him to invest in the business. He advised them to focus on direct-to-consumer sales without using third-party platforms.

Mark Cuban advised reaching out to party planners and event coordinators for business growth, not just focusing on the website. However, he decided not to invest in the end.

Arya mentioned that they recently finalized a purchase order agreement with a hotel chain. Under this deal, the hotel chain will buy 200 units of Welly Bites per month for two of their locations. Lori Greiner stated her investment hinges on her passion for the product. Despite being a meat eater, she consumes minimal amounts, so she decided not to invest in their product.

Barbara Corcoran asked why they came for Shark Tank? At that moment, they said there was a need for assistance with distribution channels and access to co-packers. After deliberation, Barbara thought it was just not the right investment, and she decided not to invest. Finally, Arya and Anastasia exited Shark Tank Season 15 without a deal.

What Happened to Wellingtons after Shark Tank?

As of March 2024, the Wellingtons is still in business. After their feature on Shark Tank, the company experienced significant growth and success. The company did sales of $600,000 within 4 days of airing on Shark Tank.

They produce Classic Welly and variations like Cheeseburger, Breakfast, and Hazelnut-Chocolate. Additionally, there are Bite-size Welly Bites available, which include options like Buffalo Chicken and Cheeseburger.

The company’s products are now available on various platforms and services. Customers outside Los Angeles can be found on Goldbelly for nationwide delivery. Moreover, Wellingtons has partnered with well-known food delivery services such as DoorDash, Uber Eats, Pink Dot, and LOCALE Market, offering customers the added convenience of having their orders delivered right to their doorsteps.

Moreover, Wellingtons has expanded its consumer base and garnered recognition through media appearances. The brand’s products have been showcased on QVC, where Anastasia successfully sold out the XL Beef Wellington within just four minutes during the “In the Kitchen with David” segment. The company has also maintained its focus on innovation, regularly introducing new offerings to its product lineup. You can purchase your Wellingtons and more through their website.

Wellingtons Founder

The spouses, Anastasia and Arya Alexander started the company in 2020. During the pandemic, they were dissatisfied with complicated or dull recipes.

They decided to create many dishes, spending three months refining recipes and serving them to friends and family every Wednesday. They tried classic Beef Wellington and different types like Chicken Pot Pie Wellington, Salmon Welly, Breakfast, and Burger Wellingtons. The positive feedback they received motivated them to start their own business.

Arya Alexander, founder/chef of Wellingtons, is also a co-founder of UnHide & CurbStand. He earned an MBA from Loyola Marymount University and previously served as a consultant at Practice Fusion. Anastasia and Arya Alexander’s net worth is unknown as of March 2024.

Wellingtons Achievements and Awards

Conclusion

Shark Tank is a TV show showcasing different business ideas, helping them succeed. The show featured Wellingtons as one of the ventures. Despite the loss of the deal, the company showed that success is possible with the right idea and execution. Now, we eagerly await to see how their success story unfolds in the future.

Before you leave, check out the other company updates in Season 15, Episode 03.

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