Super Bowl commercials are big business, with brands shelling out millions of dollars for the right to get their products out in front of the 100 million-plus viewers who tune into the NFL's championship game every year.
The prices for a 30-second spot have skyrocketed since the first big game kicked off back in the 1960s, with a commercial in Super Bowl I running just over $37,000.
Check out our ad review here. With advertisers paying around $7 million for a 30-second unit on CBS, on par with the 2023 game on Fox, brands made some big swings with massive star power including appearances from Beyoncé, Ben Affleck and Christopher Walken.
Check out our ad review here. With advertisers paying around $7 million for a 30-second unit on CBS, on par with the 2023 game on Fox, brands made some big swings with massive star power including appearances from Beyoncé, Ben Affleck and Christopher Walken.
Inflation adjustments are to December 2023 dollars using the consumer-price index. This year's Super Bowl continues its reign as the most expensive ad real estate on television. Brands are shelling out roughly $7 million for 30 seconds of ad time.
Unfortunately, advertising during the Super Bowl comes with a hefty price tag to match the hype. According to the website Statista, over the last 20 years, the average cost of a 30-second commercial during the show has risen more than $5 million, even when adjusted for inflation.
30-second TV ad costs can range from $1000 to $50,000 or more, depending on key factors like the platform, target market, audience size, complexity, talent, airtime, and TV ad placement and time slot.
Ticketmaster, which serves as the NFL's official ticket platform, showed the lowest price for tickets lately running at $6,500, while the cheapest on Stubhub were running at a little over six grand.
At least not directly. More than 100 million people tune in to the Super Bowl yearly, but the halftime show performers are not typically paid any more than SAG-AFTRA's minimum union rate. For Usher, that amounts to $671.00 for the performance itself, a union spokesperson told Business Insider.
Super Bowl in-game ad spots first cracked the $1 million mark in 1995. Last year, brand marketers paid a record $7 million ($233,333 per second) for in-game spots during Fox Sports' telecast of Super Bowl 57.
Broadcasting costs, however, make up the bulk of the price, averaging just under $105,000 for a 30-second commercial on network television. Keep in mind that more competitive markets will charge more to air TV ads because they boast bigger viewership.
If you answered that the cost of a 30-second ad this year is $7 million, you're right. That's about on par with last year's game, but represents a 55% jump from 2019.
How much are Super Bowl tickets in 2024? The price of tickets has quite a range. But as things stand, the average cost per ticket sold is $8,400, according to StubHub. The range, as shown on StubHub, is anywhere from around $6,875 to as high as $22,907.
Pringles will be back at the Super Bowl in 2024 with a :30 spot for the seventh year in a row. Chris Pratt stars in the spot for the Kellanova brand, which was created by WPP's Grey Group. In the spot, a mustached Pratt shares a resemblance to the Pringles mascot Mr. P.
NEW YORK – February 13, 2024 – An estimated 123.7 million viewers tuned in for Super Bowl LVIII on Sunday, February 11, according to average audience estimates from Nielsen.
Super Bowl LVIII will be played at Allegiant Stadium in Las Vegas, NV on Sunday, February 11, 2024. Download the NFL OnePass app to stay up to date on all official Super Bowl events.
Introduction: My name is Domingo Moore, I am a attractive, gorgeous, funny, jolly, spotless, nice, fantastic person who loves writing and wants to share my knowledge and understanding with you.
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